Users will soon have a updated setting that allows them to cut down on the quantity of AI-created media appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale launch. This shift coincides with a increase in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people like content made with AI tools, including computer-generated images to science explainers, and we want to give people the option to adjust the amount of that, according to their own choices,” commented a platform representative.
AI on the Platform
The platform announced that there are presently 1.3 billion videos on its network labeled as made with AI. Collectively, over 100 m videos are added to the app every day, making AI-generated material a relatively small part of its total content library.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI content they view by accessing the content preference option in the app and choosing AI-made media. Other topics that are already be modified under the filter encompass politics, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines mandate creators to identify lifelike artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will from now on attach an AI-generated watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is intended to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m awareness program for professionals and organizations to develop informative material about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over proposals to cut jobs for numerous safety staff in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation division in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
